Email

Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated

Customer

Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (All-in-One solution only)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Email

Deliverability

& Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification

Main Features

of Lead

Management

• Build any number of customer enquiry web form without any programming
• Easily add your web forms to a web page hosted at Online Business Console or any other hosting company
• Use customizable business workflows to setup notifications via email or SMS when customers enquire
• Use the Customer Report Generator to dice and slice your customer database

Integrated

Customer

Database

• Grow your customer databased every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries
• Allow customers to view their past enquiries via secure "member only" areas (All-in-One solution only)
• Allow customers to keep their details updated via secure "member only" areas (All-in-One solution only)
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Web Form

Builder

• Build customer enquiry web forms without any programming
• Add any number of custom fields to your web form to suit your business
• Automatically captures and populates every enquiry in your customer database
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms
• Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
• Allow refer-a-friend functionality within web forms
• Add Image Verification to web forms to stop spam submissions by bots
• Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
• Automatically subscribe customer to a Secure Zone upon submission of a web form
• Easily add web form to any web page hosted at GB or elsewhere
• Customize the landing page customers see after submitting an enquiry
• Customize auto responder email sent to customers after they make an enquiry

Lead Management Reporting

• Sophisticated customer reporting framework.
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis